6/15/18

“Rollout (My Business)”  – Ludacris

Ludacris-Rollout

Ludacris was one of the first artists I remember enjoying as a child. In fact, Ludacris got me in trouble in Kindergarten for quoting his hit song “Move Bitch”. As I grew older, Word of Mouf has since become one of my favorite albums of all time. “Rollout” is essentially flexing at it’s finest (at least for 2001). Ludacris flaunts his extravagant and opulent life as a successful rapper and celebrity. In “Rollout”, Ludacris brags about the usual money, cars, drugs, and women while still standing out to other similar songs from this period. With an explosive and fun beat, Ludacris made one of the most infectious and entertaining songs of the 2000’s. Combining the playful beat with an empowering chorus makes “Rollout” a timeless classic in my book. Even with the reference to a PlayStation 2, Ludacris proves once again that he deserves to be in the books.

I really enjoy this song because of its unique perspective on flexing in 2001. Ludacris seemingly plays the part of an observer who questions all of his purchases. This easily paints a clever and vivid picture of someone constantly bothering Ludacris about the way he spends his money and how irresponsible it is. While switching from questioning to flaunting, Ludacris makes the most of his almost four-minute runtime. Which surely this song is old, it still can be enjoyed and blasted in 2018 and beyond. I highly recommend Word of Mouf to any fan of this song or Ludacris himself, as I believe it’s his best album to date. Word of Mouf is filled with ingenious wordplay and perhaps one of the best features by the late Nate Dogg. Don’t be surprised to see Ludacris or Word of Mouf to pop up again in the near future. Until then, I will still be listening to “Rollout” on a daily basis like I have been for the past 10 years.

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